core twist 2

core twist 2

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The Lifestyle Group innovation team asked my design team to create a production version of their new workout machine. We worked back and forth with engineering to preserve the energy and design intent of the early sketches.

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The client wanted to make their boxy mechanism seem more svelte and the machine to appear light and airy.  The dark grey housing is stretched slightly from front to back, and faceted surfaces create a sense of movement.